Bendrix is a speaker, author, videographer, video editor, digital strategy consultant and founder of codedsignal.com: A Portable Media Network featuring: Beneath the Beat: Hip Hop | Beneath the Beat: Electronica | Digital Media Tips | Shanxi Nan Lu. Codedsignal is also a syndication platform to a variety of other media properties.
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Ben Williams (Bendrix) graduated with a BA (Honors) in Advertising Graphics from Central State University. He studied graphic design, with an emphasis in fine art and computer graphics. Ben has been working in the broadcast/media industry for nine years and using computers for over twenty-eight.
Seven of those years have been spent at JWT (formerly J. Walter Thompson), the oldest and fourth largest advertising agency in the world. From 2001-2005 Ben led the way to innovate digital media production and distribution solutions within this flagship agency. From 2005 - 2007 he pioneered again by helping to usher in new media strategies using podcasting, video sharing and social networks.
On December 13, 2007, Ben was recruited by W+K (Wieden+Kennedy) to freelance on a 6 month groundbreaking Nike campaign in Shanghai, China. The campaign was a major marketing initiative, dubbed ‘Kobe Mentu’ or ‘Kobe’s Disciples’, centred on a unique reality TV show bringing 24 Chinese youngsters together with NBA superstar Kobe Bryant. and 400 Chinese youth. It televised as a 6 part reality series that aired on CCTV (China Central Television). Ben was involved with online strategy and drafted a blueprint for Nike+China basketball branded social network. He also produced 90+ of the 200+ videos for the web campaign.
Ben is among the first to independently podcast and publish exclusive video covering events like NAB, Flash Forward and the NBA Basketball Hall of Fame. Ben has been published in the 2nd edition "Secrets of Pocasting" by Bart G. Farkas and in the December 2006 issue of Student Filmakers Magazine. He has also been a featured speaker at NAB, the Podcast & New Media Expo, and a live guest on Chuck D's (Public Enemy) weekly AM radio show on Air America.